Science-based
skin and hair care
We use reliable products where they can shine the most. MADENA manufactures products based on physics and chemistry. We want to deliver truly good products to everyone, always keeping in mind the importance of achieving proper results.
Bringing to the world unprecedented,
inimitable products
We want everyone to use MADENA products. But we don’t want everyone to do what the manufacturer tells them to do. Each person learns, chooses, and uses the products. And updates themselves every day. We want everyone to use our unique products that no one else can imitate, and to create added value for themselves.
MADENA aims to
bring a major update to the beauty industry.
Phase
1.0
[Up to the 1980s]
The heyday of perms
This was the era when hairstyles evolved from grooming to fashion. After that, shiny long hair became popular. Perms began to decline.
Phase
2.0
[1990s]
Hair color becomes popular
The number of male hairdressers increased, and charismatic hairdressers were at their peak. At the same time, a boom in dyed hair occurred. This was a time when the possibilities for hair design expanded. The demand for perms further declined.
Phase
3.0
[2000s to 2010s]
Damage care is becoming popular
As the number of hair design options increases, hair damage becomes a problem, and low-damage treatments are in demand. Manufacturers’ low-damage treatments and treatments have become popular, resulting in a narrowing of the range of designs available.
Phase
4.0
[current day]
Enabling both design and damage-free
The damage-free treatments that were previously led by manufacturers will be updated throughout the industry through the learning and initiative of each hairdresser. MADENA aims to create a new era where the breadth of hair design and damage-free treatments can be achieved through the creative thinking of the hairdresser themselves.
Company profile
| Operation | MADENA Co., Ltd. |
| Representative | Hidetaka Kawahara |
| Established | July 8, 2019 |
| Capital | 1 million yen |
| Business | Research and development, product planning, and sales of hair care and skin care products |
E-Store
We are the official distributor for top haircare brands in Japan. Purchase your products from Urban Haircare and enjoy peace of mind with 100% original products.